郑钰莹，讲师，辽宁沈阳人，本科毕业于中国人民大学，硕博士毕业于台湾政治大学，商学博士。主要研究方向为：品牌LOGO、高科技营销、消费者行为等。

代表性学术成果：

期刊论文：

[1]Yuying Zheng & Chien-Wei Chen(2023).How does recency influence the timing of purchasing smartphones? The moderating role of context.Cogent Social Sciences,9:2.DOI:10.1080/23311886.2023.2253611. (IF=1.5)

[2]Yuying Zheng & Chien-Wei Chen. Anticipated Regret and Replacement Decisions——the Moderation of Consumers’ personal Traits. (Under Review)

会议论文：

[1]AMA会议论文《The Fear of Product Obsolescence and Intention to Upgrade Smartphones in China》

[2]EMAC会议论文《Consumer Decision to Upgrade Smart Phones: The Mediating Effects of the Fear of Product Obsolescence》

[3]DSI会议论文《Anticipated Regret and Consumers' Smartphone Replacement Decisions——The Moderation of Consumers' Personal Traits》